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Duck

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All Uniquely The Same

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Here in America, where individualism is the true national religion, we demand the freedom to be different and then work tirelessly to get everyone to follow suit. We fight for our right to be uniquely homogenous, and fight legislation that allows anyone to be different than what we’ve collectively decided is the norm. We all want to be different, just like everyone else.  In my line of work, I’m constantly met with the promise that a new client’s project is entirely unique, expressly...

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